Strategic Media Manager - Loblaw Québec

Become Loblaw's Strategic Media Manager, specializing in maximizing media effectiveness within the Québec market. Drive campaigns that resonate with local consumers through strategic insights. This role requires a deep understanding of Québec's media landscape and cultural nuances. As a trusted advisor, you'll collaborate with Brand Marketing, audience specialists, and other stakeholders to develop media strategies that are both regionally relevant and nationally consistent. Your expertise will help foster local engagement and growth through targeted media initiatives. Key Responsibilities: • Lead media planning for Québec's brand partners • Serve as the media strategy lead for local campaigns • Collaborate with cross-functional teams for integrated solutions • Identify opportunities for optimizing media investments • Create and implement frameworks for campaign measurement Requirements: • 4+ years in media or campaign management • Strong grasp of Québec consumer behavior and media channels • Proven experience managing stakeholder relationships • Bilingualism preferred for effective communication • Bachelor's degree in a relevant discipline Contribute strategic expertise to shape media initiatives that effectively communicate with Québec's diverse audience.